Hiring Marketing Services in Australia (What You’re Really Paying For)
Hiring Marketing Services in Australia (What You’re Really Paying For)
Written by
Hayden Franklin
3 min read
3 min read
3 min read
Thinking about hiring marketing services in Australia? Here’s what’s usually included, what to watch out for, and how to pick a partner that actually helps you hire.
Thinking about hiring marketing services in Australia? Here’s what’s usually included, what to watch out for, and how to pick a partner that actually helps you hire.
Thinking about hiring marketing services in Australia? Here’s what’s usually included, what to watch out for, and how to pick a partner that actually helps you hire.
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In this post:
In this post:
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If you’re looking at hiring marketing services, you’re probably in one of two spots:
You’ve tried Seek/Indeed and it’s not delivering
You’ve used recruiters and you’re sick of paying big placement fees every time you hire
Either way, you’re looking for something that actually moves the needle.
Quick context: this isn’t the same as using a recruiter
A recruiter is usually paid to fill a role (often with a placement fee).
A hiring marketing service is paid to build the assets and system that helps you attract candidates.
The big win: you’re not starting from scratch every time you hire.
What you should expect a good provider to deliver
In plain English, you’re paying for three things:
Messaging (what you say and how you say it)
Creative (what people see: video, photos, cut-downs)
Distribution (how it gets in front of the right people, usually paid ads)
If one of those is missing, results tend to be patchy.
Typical deliverables (the non-negotiables)
Clear “why work here” messaging (not a 40-page document, something usable)
Culture + role content (filmed in a way that feels real)
Multiple ad creatives (not just one hero video)
A landing page or application flow that works on mobile
A plan for testing and optimisation
How to choose a partner (questions I’d ask)
Do you have examples where the content was used in ads (not just a nice-looking video)?
How do you figure out the real reasons people stay. Do you interview staff, or guess?
What happens after launch? Do you optimise weekly, or “set and forget”?
How do you measure success: quality applicants and time-to-hire, or views and likes?
Will you help make applying easy (or is that “not included”)?
Red flags
They talk about “brand awareness” but can’t explain how it turns into applicants
You only get one video and a handful of photos
No mention of follow-up speed (it matters more than most people think)
If you’re comparing Seek, recruiters, and “something different”, book a 15-minute discovery call with Good Crew Media.
We’ll tell you straight whether recruitment marketing is the right move for your roles — and what a realistic campaign would look like for Brisbane, Sunshine Coast and surrounds (or Australia-wide hiring).
If you’re looking at hiring marketing services, you’re probably in one of two spots:
You’ve tried Seek/Indeed and it’s not delivering
You’ve used recruiters and you’re sick of paying big placement fees every time you hire
Either way, you’re looking for something that actually moves the needle.
Quick context: this isn’t the same as using a recruiter
A recruiter is usually paid to fill a role (often with a placement fee).
A hiring marketing service is paid to build the assets and system that helps you attract candidates.
The big win: you’re not starting from scratch every time you hire.
What you should expect a good provider to deliver
In plain English, you’re paying for three things:
Messaging (what you say and how you say it)
Creative (what people see: video, photos, cut-downs)
Distribution (how it gets in front of the right people, usually paid ads)
If one of those is missing, results tend to be patchy.
Typical deliverables (the non-negotiables)
Clear “why work here” messaging (not a 40-page document, something usable)
Culture + role content (filmed in a way that feels real)
Multiple ad creatives (not just one hero video)
A landing page or application flow that works on mobile
A plan for testing and optimisation
How to choose a partner (questions I’d ask)
Do you have examples where the content was used in ads (not just a nice-looking video)?
How do you figure out the real reasons people stay. Do you interview staff, or guess?
What happens after launch? Do you optimise weekly, or “set and forget”?
How do you measure success: quality applicants and time-to-hire, or views and likes?
Will you help make applying easy (or is that “not included”)?
Red flags
They talk about “brand awareness” but can’t explain how it turns into applicants
You only get one video and a handful of photos
No mention of follow-up speed (it matters more than most people think)
If you’re comparing Seek, recruiters, and “something different”, book a 15-minute discovery call with Good Crew Media.
We’ll tell you straight whether recruitment marketing is the right move for your roles — and what a realistic campaign would look like for Brisbane, Sunshine Coast and surrounds (or Australia-wide hiring).
If you’re looking at hiring marketing services, you’re probably in one of two spots:
You’ve tried Seek/Indeed and it’s not delivering
You’ve used recruiters and you’re sick of paying big placement fees every time you hire
Either way, you’re looking for something that actually moves the needle.
Quick context: this isn’t the same as using a recruiter
A recruiter is usually paid to fill a role (often with a placement fee).
A hiring marketing service is paid to build the assets and system that helps you attract candidates.
The big win: you’re not starting from scratch every time you hire.
What you should expect a good provider to deliver
In plain English, you’re paying for three things:
Messaging (what you say and how you say it)
Creative (what people see: video, photos, cut-downs)
Distribution (how it gets in front of the right people, usually paid ads)
If one of those is missing, results tend to be patchy.
Typical deliverables (the non-negotiables)
Clear “why work here” messaging (not a 40-page document, something usable)
Culture + role content (filmed in a way that feels real)
Multiple ad creatives (not just one hero video)
A landing page or application flow that works on mobile
A plan for testing and optimisation
How to choose a partner (questions I’d ask)
Do you have examples where the content was used in ads (not just a nice-looking video)?
How do you figure out the real reasons people stay. Do you interview staff, or guess?
What happens after launch? Do you optimise weekly, or “set and forget”?
How do you measure success: quality applicants and time-to-hire, or views and likes?
Will you help make applying easy (or is that “not included”)?
Red flags
They talk about “brand awareness” but can’t explain how it turns into applicants
You only get one video and a handful of photos
No mention of follow-up speed (it matters more than most people think)
If you’re comparing Seek, recruiters, and “something different”, book a 15-minute discovery call with Good Crew Media.
We’ll tell you straight whether recruitment marketing is the right move for your roles — and what a realistic campaign would look like for Brisbane, Sunshine Coast and surrounds (or Australia-wide hiring).
Ready to hire your next good crew?
If you’re recruiting in Brisbane, Sunshine Coast and surrounds, we’ll help you attract better applicants with recruitment marketing (video + paid ads).
Ready to hire your next good crew?
If you want to find the best possible candidates, with paid ads, then you're in the right place.
Ready to hire your next good crew?
If you want to find the best possible candidates, with paid ads, then you're in the right place.
Ready to hire your next good crew?
If you want to find the best possible candidates, with paid ads, then you're in the right place.